SUMMARY /
A city branding project done at The Art Institute, 2016.
Makati is located in the heart of Metro Manila and is an upscale neighbourhood in the Philippines. It is considered the financial, commercial and economic center, where the Philippine Stock Exchange is located. The logo for Makati is based on one of the signature skyscrapers, the G.T International Tower. Its place in the skyline is unique, as its ‘fins’ differentiate it from the others. The flower pattern cut in the building are Plumeria, the official city flower.
PROJECT TASKS /
Logo Creation
10 Sub Logos
Branding Guide
A set of print and digital mock ups
10 SUB LOGOS
The sub logos were created to be used around the neighbourhood and guide people to places the can eat, drink, shop, pray… Etc. The icons were designed based on prominent cultural elements, with red and blue triangles in the background to represent the colours of the Philippine flag. “Rise Up!” is the neighbourhoods slogan, referring to the upscale and tall buildings.
STATIONERY PACKAGE
The stationery created for Makati's branding kit is based on traditional elements of the Philippines, such as the 'banig', a handwoven mat made out of palm leaves used for sleeping and eating. The colours featured are taken from the Philippine flag, and is combined with an off white to give it a more natural feel as the Philippines is rich in farm land and rice fields.
Initial logo variations:
