SUMMARY /
Lunar New Year 2023 (Year of the Rabbit) — Retail Signage
This project consisted of leading the art direction for Purdys lease line banners and sandwich boards during Lunar New Year. This was to be displayed at over 80 retail stores, displaying a 12 piece gift tin. The concept was inspired by the layers of artwork on the gift tin; to create a multi-dimensional, luxurious experience.
PROJECT TASKS /
Art Direction
Photography Direction
Photo Editing
Photography by Samuel Rendon
Art Direction /
Final Image /
