SUMMARY /
Snacking Collection Rebrand — Packaging Design
The scope of this project was create a new concept for all snacking products, formatted as a resealable pouch. The artwork was to become part of a design family that could work across existing products (including Pretzels, Haystacks, Cranberry Clusters and Caramel Bites) and also allow for category expansion into new products.
CONSIDERATIONS /
Blend artwork with Year-Round Bar packaging, use abstract patterns or colour identifiers for milk and dark chocolate, and incorporating a clear window into the design.
PROJECT TASKS /
Art Direction
Packaging Design
Old Packaging /
New Redesign /
The “Abstract Gradient” Collection includes the following guidelines:
The Purdys colour map will be used to distinguish different milk, white, dark chocolates and ingredients such as pretzels, almonds, toffee, coconut and more
A gradient between the ingredients and abstract imagery from Year-Round Bar Wraps are used in the background to further distinguish flavours
A consistent nameplate featuring Purdys Brand Guidelines elements across all Snacking products
The concepts that didn’t make it:
