SUMMARY / Final project for the Brainstation’s UI/ UX 2018 program.
Bom Dia is a lifestyle app that motivates busy go-getters who want to find mental clarity by reducing their social media intake and increase all day productivity with a positive mindset.
PROJECT TASKS /
Project planning + stategy: exploring a problem space, design challenges, goals and project constraints.
Value Proposition Canvas: Targeting customer pains and gains. Creating value in what the consumer will gain from using Bom Dia.
Research & Interviews: Collecting data and research on the many risks social media has on mental health and morning rituals that boost productivity throughout the day.
Persona Development & Experience Mapping: Creating user personas based on interview data.
Task Anaylsis: App onboarding process
Concept Sketching & Ideation: Wireframe sketching, blueprints and initial user interface
Prototyping: Using Sketch to design and prototype a high fidelity wireframe
