SUMMARY /
Skin care project at La Salle College (2024). The scope of this project was to create a series of sustainable (and meaningful) skin care packaging.
CONCEPT RATIONALE /
Alfresco Skin is inspired by blue collared workers, agricultural works and really, anyone working under the sun - recognizing and celebrating them as modern Renaissance men & women. “Alfresco”, meaning ‘outside’ in Italian, honours these hard workers as multi-faceted thinkers that are the foundation of our society, with a variety of skills such as the philosophers, artists and builders of the Renaissance era.
PROJECT TASKS /
Brand Identity & Concept Rationale
Packaging Design
Colour palette & patterns are inspired by natural materials, agriculture and architecture.
Step 1: “Vita Nuova” Clarifying Wash - “Vita Nuova” meaning ‘new life’.
Step 2: “Golden Rule” Exfoliator - “Golden Rule” referring to the Renaissance aesthetic embodied by Leonardo Di Vinci.
Step 3: “Humanitas” Soothing Lotion - “Humanitas” was a style of thought of a man’s importance as a cultivated being, in control of his moral universe.
Step 4: “Sprezza Spritz” - “Spezzatura” was a term that encapsulated the art of effortless elegance, nonchalance and individual style.
Travel Case: “Ad Astra” in moss and slate grey - “Ad Astra” a Latin phrase that translates ‘to the stars’ in English. Often used metaphorically to represent the pursuit of lofty goals or aspirations.
