SUMMARY /
April Fools Day — Packaging Design
A fun prank featuring Purdys’ famous Hedgehogs as a cereal. Our social posts garnered a lot of fooled customers, asking us to (please!!!!!!) start offering the product for real. This project required our team to food style a fake cereal bowl and mock up a box to photography
See our social post here!
PROJECT TASKS /
Ideation — Based on classic cereal boxes currently on the market (Corn Pops, Froot Loops… etc)
Packaging Design
Photography & food styling by Kornelia Kulbacki.